Integrated Branding
by Joe LePla
This work argues that integrated branding is essential to an organization's success, and gives corporate strategists and decision makers the tools they should need to understand branding and make integrated branding work.
About This Book
Integrated Branding is a business book by Joe LePla, first published in 1999 by Praeger.
At a glance
- Genre
- Business
- Published
- 1999
Where to read or listen
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About the Author
Joe LePla
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Publication Details
- Publisher
- Praeger
- Published
- 1999
- Language
- English
- ISBN-13
- 9781567202380
- ISBN-10
- 1567202381
- ASIN
- 1567202381
Integrated Branding: quick answers
- Who wrote Integrated Branding?
- Integrated Branding was written by Joe LePla.
- When was Integrated Branding published?
- Integrated Branding was first published in 1999 by Praeger.
- What genre is Integrated Branding?
- Integrated Branding is a business book.
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