Marketing Discourse
by Per Skålén
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
About This Book
Marketing Discourse is a business book by Per Skålén, first published in 2007 by Routledge. It runs 201 pages.
At a glance
- Genre
- Business
- Published
- 2007
- Length
- 201 pages
Where to read or listen
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About the Author
Per Skålén
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Publication Details
- Publisher
- Routledge
- Published
- 2007
- Length
- 201 pages
- Language
- English
- ISBN-13
- 9781134116386
- ISBN-10
- 1134116381
- ASIN
- 1134116381
Marketing Discourse: quick answers
- Who wrote Marketing Discourse?
- Marketing Discourse was written by Per Skålén.
- When was Marketing Discourse published?
- Marketing Discourse was first published in 2007 by Routledge.
- What genre is Marketing Discourse?
- Marketing Discourse is a business book.
- How many pages is Marketing Discourse?
- Marketing Discourse is 201 pages long.
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