Destination Branding
by Nigel Morgan
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
About This Book
Destination Branding is a business book by Nigel Morgan, first published in 2007 by Routledge. It runs 328 pages.
At a glance
- Genre
- Business
- Published
- 2007
- Length
- 328 pages
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About the Author
Nigel Morgan
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Publication Details
- Publisher
- Routledge
- Published
- 2007
- Length
- 328 pages
- Language
- English
- ISBN-13
- 9781136411090
- ISBN-10
- 1136411097
- ASIN
- 1136411097
Destination Branding: quick answers
- Who wrote Destination Branding?
- Destination Branding was written by Nigel Morgan.
- When was Destination Branding published?
- Destination Branding was first published in 2007 by Routledge.
- What genre is Destination Branding?
- Destination Branding is a business book.
- How many pages is Destination Branding?
- Destination Branding is 328 pages long.
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