Global Marketing and Advertising
by Marieke de Mooij
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
About This Book
Global Marketing and Advertising is a business book by Marieke de Mooij, first published in 2010 by SAGE. It runs 345 pages.
At a glance
- Genre
- Business
- Published
- 2010
- Length
- 345 pages
Where to read or listen
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What We Know About This Book
Verified Details
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About the Author
Marieke de Mooij
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Publication Details
- Publisher
- SAGE
- Published
- 2010
- Length
- 345 pages
- Language
- English
- ISBN-13
- 9781412970419
- ISBN-10
- 1412970415
- ASIN
- 1412970415
Global Marketing and Advertising: quick answers
- Who wrote Global Marketing and Advertising?
- Global Marketing and Advertising was written by Marieke de Mooij.
- When was Global Marketing and Advertising published?
- Global Marketing and Advertising was first published in 2010 by SAGE.
- What genre is Global Marketing and Advertising?
- Global Marketing and Advertising is a business book.
- How many pages is Global Marketing and Advertising?
- Global Marketing and Advertising is 345 pages long.
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