Marketing Countries, Places, and Place-associated Brands
by Papadopoulos, Nicolas
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
About This Book
Marketing Countries, Places, and Place-associated Brands is a business book by Papadopoulos, Nicolas, first published in 2021 by Edward Elgar Publishing. It runs 387 pages.
At a glance
- Genre
- Business
- Published
- 2021
- Length
- 387 pages
Where to read or listen
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About the Author
Papadopoulos, Nicolas
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Publication Details
- Publisher
- Edward Elgar Publishing
- Published
- 2021
- Length
- 387 pages
- Language
- English
- ISBN-13
- 9781839107375
- ISBN-10
- 1839107375
- ASIN
- 1839107375
Marketing Countries, Places, and Place-associated Brands: quick answers
- Who wrote Marketing Countries, Places, and Place-associated Brands?
- Marketing Countries, Places, and Place-associated Brands was written by Papadopoulos, Nicolas.
- When was Marketing Countries, Places, and Place-associated Brands published?
- Marketing Countries, Places, and Place-associated Brands was first published in 2021 by Edward Elgar Publishing.
- What genre is Marketing Countries, Places, and Place-associated Brands?
- Marketing Countries, Places, and Place-associated Brands is a business book.
- How many pages is Marketing Countries, Places, and Place-associated Brands?
- Marketing Countries, Places, and Place-associated Brands is 387 pages long.
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