Marketing Fundamentals
by Stewart W. Husted
This book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.
About This Book
Marketing Fundamentals is a business book by Stewart W. Husted, first published in 1993 by Singular. It runs 598 pages.
At a glance
- Genre
- Business
- Published
- 1993
- Length
- 598 pages
Where to read or listen
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About the Author
Stewart W. Husted
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Publication Details
- Publisher
- Singular
- Published
- 1993
- Length
- 598 pages
- Language
- English
- ISBN-13
- 9780827348486
- ISBN-10
- 0827348487
- ASIN
- 0827348487
Marketing Fundamentals: quick answers
- Who wrote Marketing Fundamentals?
- Marketing Fundamentals was written by Stewart W. Husted.
- When was Marketing Fundamentals published?
- Marketing Fundamentals was first published in 1993 by Singular.
- What genre is Marketing Fundamentals?
- Marketing Fundamentals is a business book.
- How many pages is Marketing Fundamentals?
- Marketing Fundamentals is 598 pages long.
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