Marketing
by Michael R. Czinkota
The Student CD-ROM is an interactive, multimedia supplement. It puts chapter concepts and issues into action, driving home text topics with its full-color ads, figures, graphs, and other text material, video clips, and outside material. In addition, a skeletal marketing plan is included.
About This Book
Marketing is a business book by Michael R. Czinkota, first published in 2000 by South Western Educational Publishing. It runs 696 pages.
At a glance
- Genre
- Business
- Published
- 2000
- Length
- 696 pages
Where to read or listen
Get Marketing by Michael R. Czinkota
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What We Know About This Book
Verified Details
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About the Author
Michael R. Czinkota
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Publication Details
- Publisher
- South Western Educational Publishing
- Published
- 2000
- Length
- 696 pages
- Language
- English
- ISBN-13
- 9780030211096
- ISBN-10
- 0030211093
- ASIN
- 0030211093
Marketing: quick answers
- Who wrote Marketing?
- Marketing was written by Michael R. Czinkota.
- When was Marketing published?
- Marketing was first published in 2000 by South Western Educational Publishing.
- What genre is Marketing?
- Marketing is a business book.
- How many pages is Marketing?
- Marketing is 696 pages long.
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