Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
by John DeVincentis
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.
About This Book
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value is a business book by John DeVincentis. This edition was published in 1999 by McGraw Hill Professional. It runs 321 pages.
At a glance
- Genre
- Business
- Published
- 1999
- Length
- 321 pages
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About the Author
John DeVincentis
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Publication Details
- Publisher
- McGraw Hill Professional
- Published
- 1999
- Length
- 321 pages
- Language
- English
- ISBN-13
- 9780071342537
- ISBN-10
- 0071342532
- ASIN
- 0071342532
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value: quick answers
- Who wrote Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value?
- Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value was written by John DeVincentis.
- When was this edition of Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value published?
- This edition was published in 1999 by McGraw Hill Professional.
- What genre is Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value?
- Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value is a business book.
- How many pages is Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value?
- Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value is 321 pages long.
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