Strategic Copywriting
by Edd Applegate
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
About This Book
Strategic Copywriting is a business book by Edd Applegate, first published in 2005 by Bloomsbury Publishing PLC. It runs 286 pages.
At a glance
- Genre
- Business
- Published
- 2005
- Length
- 286 pages
Where to read or listen
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About the Author
Edd Applegate
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Publication Details
- Publisher
- Bloomsbury Publishing PLC
- Published
- 2005
- Length
- 286 pages
- Language
- English
- ISBN-13
- 9780742530676
- ISBN-10
- 0742530671
- ASIN
- 0742530671
Strategic Copywriting: quick answers
- Who wrote Strategic Copywriting?
- Strategic Copywriting was written by Edd Applegate.
- When was Strategic Copywriting published?
- Strategic Copywriting was first published in 2005 by Bloomsbury Publishing PLC.
- What genre is Strategic Copywriting?
- Strategic Copywriting is a business book.
- How many pages is Strategic Copywriting?
- Strategic Copywriting is 286 pages long.
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