Strategic Market Management
by David A. Aaker
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing…
About This Book
Strategic Market Management is a business book by David A. Aaker, first published in 2010 by John Wiley & Sons. It runs 369 pages.
At a glance
- Genre
- Business
- Published
- 2010
- Length
- 369 pages
Reading Options
Strategic Market Management
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What We Know About This Book
Verified Details
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About the Author
David A. Aaker
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Publication Details
- Publisher
- John Wiley & Sons
- Published
- 2010
- Length
- 369 pages
- Language
- English
- ISBN-13
- 9780470689752
- ISBN-10
- 0470689757
- ASIN
- 0470689757
Strategic Market Management: quick answers
- Who wrote Strategic Market Management?
- Strategic Market Management was written by David A. Aaker.
- When was Strategic Market Management published?
- Strategic Market Management was first published in 2010 by John Wiley & Sons.
- What genre is Strategic Market Management?
- Strategic Market Management is a business book.
- How many pages is Strategic Market Management?
- Strategic Market Management is 369 pages long.
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