User Generated Branding
by Christoph Burmann
In the digital world of the participatory web millions of common people have started publishing own brand related content. Such amateur pieces ignore official marketing campaigns and are generated by brand fans and opponents alike. Given the increasing speed and reach of the internet those grassroots messages may have sweeping effects on the brand image. This book represents a first comprehensive study fully dedicated to the emerging phenomenon of brand related user generated content. It explores its patterns and shows how brand managers may benefit from it via user generated branding campaigns.
About This Book
User Generated Branding is a business book by Christoph Burmann, first published in 2008 by LIT Verlag Münster. It runs 251 pages.
At a glance
- Genre
- Business
- Published
- 2008
- Length
- 251 pages
Where to read or listen
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About the Author
Christoph Burmann
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Publication Details
- Publisher
- LIT Verlag Münster
- Published
- 2008
- Length
- 251 pages
- Language
- English
- ISBN-13
- 9783825818876
- ISBN-10
- 382581887X
- ASIN
- 382581887X
User Generated Branding: quick answers
- Who wrote User Generated Branding?
- User Generated Branding was written by Christoph Burmann.
- When was User Generated Branding published?
- User Generated Branding was first published in 2008 by LIT Verlag Münster.
- What genre is User Generated Branding?
- User Generated Branding is a business book.
- How many pages is User Generated Branding?
- User Generated Branding is 251 pages long.
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